This week on The Daily Coffee Pro by Map It Forward, Alejandro Cadena - CEO and co-founder of Caravela Coffee, a leading specialty exporter in Latin America and importer into consuming regions - joins us to dissect how 2025 has become the most challenging year in a decade for coffee. From geopolitics and tariffs to financing lines, margin calls, and the squeeze on the middle market, Alejandro offers an operator’s view of what’s real, what’s noise, and how to plan for the next 18 months.

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