This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).
In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Nolan delve into the value proposition of specialty coffee for consumers.
They discuss the coffee crisis and the importance of changing consumer perceptions of coffee's value.
Learn how specialty coffee can command higher prices and how this impacts producers and consumers.
This episode also touches on the future of coffee shops, consumer trends, and the role of community in the coffee industry.
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