EP 605 Felipe Croce - The Role of the Middle Man in the Coffee Crisis - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe explore how various coffee market scenarios impact the middleman, including green traders and buyers.

They discuss the challenges faced by importers and exporters, the importance of relationships in the coffee industry, and how roasters can navigate future market volatility.

This episode also highlights the evolving dynamics between roasters and coffee producers, the significance of contracts, and the value of human relationships in the coffee supply chain.

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EP 604 Felipe Croce - Understanding The Coffee Market Scenarios Ahead - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of the podcast series join Lee and Felipe as they dive deep into the complex world of coffee economics and logistics and discuss four potential market scenarios and their impacts on coffee producers and the specialty coffee industry.

The conversation covers the challenges of keeping up with demand, the struggle for labor, the importance of understanding market trends, and the implications of high coffee prices.

Discover strategies to navigate these scenarios and protect your business, whether you're a producer, roaster, or cafe owner.

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EP 603 Felipe Croce - Adapting to the Coffee Market's Uncertain Future - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In episode 2 of this five-part series, Lee and Felipe dive deep into the struggles of the specialty coffee industry as they discuss the declining value proposition of specialty coffee, the impact of market volatility, and the importance of understanding global economic factors.

Felipe stresses the need for the industry to re-evaluate its buying practices beyond traditional cupping tables and to consider the broader context, including financial markets and global events.

This episode is packed with insights on hedging, sustainable farming techniques, and the need for quality and finance teams to collaborate better.

Lee and Felipe also examine potential future scenarios for coffee producers amid ongoing climate challenges.

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EP 602 Felipe Croce - Specialty Coffee's Value Proposition and Commodity Challenges - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe dive into the challenging landscape of the coffee industry and explore critical issues including profitability, understanding the business side of coffee, and the current 'coffee crisis' from the perspective of both producers and roasters.

Felipe shares his experience with vertically integrated coffee production and emphasizes the need for the industry to adapt to volatile times.

They discuss value creation, raising prices, and connecting with consumers on a deeper level.

Don't miss this in-depth conversation aimed at offering tangible solutions and fostering optimism in the coffee community.

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EP 601 Spencer Perez - The Changing Landscape for Espresso Technicians - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

This week's guest on the podcast is Espresso Technician and coffee professional, Spencer Perez.

Spencer is part of a growing number of espresso technicians who have formed a community on a Discord server called Service Layer. This series explores the rapidly evolving role of the espresso tech today.

In this final episode of this series of The Daily Coffee Pro Podcast by Map It Forward, Lee and Spencer discuss the evolving culture of espresso technicians in the coffee industry. They explore how techs with coffee backgrounds bring a new layer of empathy and understanding to their roles, impacting local economies and the industry at large.

The episode highlights the importance of trust between cafe owners and technicians, the complexities of choosing the right equipment, and the broader impacts of economic shifts within the coffee value chain.

Spencer shares insights into the challenges faced by espresso techs, including market saturation and economic downturns, and emphasizes the need for resiliency and diversified services. Tune in to learn how this emerging shift in espresso tech culture can positively influence the coffee industry.

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EP 600 Spencer Perez - Espresso Technicians' Insights Into The Coffee Crisis - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

This week's guest on the podcast is Espresso Technician and coffee professional, Spencer Perez.

Spencer is part of a growing number of espresso technicians who have formed a community on a Discord server called Service Layer. This series explores the rapidly evolving role of the espresso tech today.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Spencer delve into the evolving dynamics of the coffee industry amidst a global coffee crisis and discuss the challenges that come with producing specialty coffee.

From the economic strains affecting coffee producers to the controversial reception of luxury coffee equipment, this episode sheds light on the intricate facets of the coffee supply chain and the potential future of high-grade coffee.

Tune in to understand the complex relationship between coffee production, pricing, and the perceived value of specialty coffee. Interested in diversifying your revenue streams in the coffee industry?

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EP 599 Spencer Perez - The Relationship Between Tech's and Manufacturers - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

This week's guest on the podcast is Espresso Technician and coffee professional, Spencer Perez.

Spencer is part of a growing number of espresso technicians who have formed a community on a Discord server called Service Layer. This series explores the rapidly evolving role of the espresso tech today.

In this insightful episode of The Daily Coffee Pro by Map It Forward, Lee and Spencer discuss the crucial role of espresso technicians, ethical considerations in equipment recommendations, and the benefits of opting for refurbished machines.

Spencer provides valuable advice on avoiding debt, ensuring a high-quality coffee program within your budget, and the pitfalls of purchasing equipment online.

This episode also highlights the importance of buying from local technicians to support the local economy and maintain better service. The discussion dives into the need for proper consultation, understanding customer needs, and maintaining equipment without overspending.

Don't miss out as Spencer and Lee debunk the myths about used equipment and provide practical tips for cafe owners to make informed decisions.

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EP 598 Spencer Perez - Sales vs. Tech: The Espresso Technician Dilemma - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

This week's guest on the podcast is Espresso Technician and coffee professional, Spencer Perez.

Spencer is part of a growing number of espresso technicians who have formed a community on a Discord server called Service Layer. This series explores the rapidly evolving role of the espresso tech today.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Spencer explore why espresso techs are invisible, their relationship with manufacturers, and the importance of these technicians in ensuring quality coffee equipment.

Learn about the challenges and responsibilities that come with being an espresso technician, and how they bridge the gap between manufacturers and end-users, ensuring a thriving coffee industry.

Don't miss out on this insightful conversation!

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EP 597 Spencer Perez - A New Era For Espresso Technicians - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

This week's guest on the podcast is Espresso Technician and coffee professional, Spencer Perez.

Spencer is part of a growing number of espresso technicians who have formed a community on a Discord server called Service Layer. This series explores the rapidly evolving role of the espresso tech today.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Spencer talk about how modern espresso technicians act more as connected, experienced consultants rather than just repairmen.

We dive into the formation of service communities like Service Layer, aimed at advocating for espresso technicians, and creating sustainable career pathways.

The episode also touches on the broader conversation about recognizing the contributions of espresso techs, professional certifications, and the unique insights they bring to the coffee industry.

Stay tuned for the rest of this engaging series where we explore the state and future of espresso techs!

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EP 596 Murilo Bettarello - Boosting Coffee Quality with Microorganisms and Biochar | Expert Insights - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this episode of the podcast series, Lee and Murilo discuss the importance of farmers conducting local research, leveraging new technologies, and the benefits of microorganisms and biochar in farming.

This episode wraps up a five-part series, providing practical steps and encouraging collaboration among farmers, roasters, and traders for a sustainable future.

Tune in to learn how coffee stakeholders can support each other and stay resilient in challenging times.

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EP 595 Murilo Bettarello - The Future of Coffee Farming: Embracing Nature and New Technologies - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Murilo discuss the importance of regenerative farming practices for coffee production.

Learn how selecting the right coffee varietals and soil management can help coffee producers combat climate challenges and improve yield.

Discover how to work with nature to create sustainable coffee farms and the role of technology in future agricultural practices.

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EP 594 Murilo Bettarello - Local Knowledge in Coffee Farming: Sustainable Practices for High Yields - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this 3rd episode of this series on The Daily Coffee Pro by Map It Forward, Lee and Murillo explore how burying cooked rice in the forest helps to cultivate beneficial microorganisms, which are then used to rejuvenate coffee crops damaged by synthetic fertilizers and pesticides.

Learn about the importance of local knowledge, biochar, and sustainable farming techniques in creating a resilient coffee supply chain.

This must-watch episode is packed with valuable insights and practical advice for coffee producers facing the current coffee crisis.

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EP 593 Murilo Bettarello - Building Resilient Coffee Farms: Insights from Brazil - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In episode two of our five-part series, Lee and Murilo discuss the impressive results achieved by Brazilian farmers through techniques sponsored by coffee roasters from Denmark.

We explore the importance of resilience in coffee farming and the role of roasters and traders in supporting sustainable practices.

Learn how technical assistance and local knowledge have nearly doubled coffee yields, transforming the lives of farming families.

If you're a roaster looking to invest in sustainable coffee sourcing, this is a must-watch. Don't miss our insights on securing your supply chain and supporting coffee producers globally.

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EP 592 Murilo Bettarello - Sustainable Coffee Farming Amid Climate Crisis - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this first episode of this series of The Daily Coffee Pro by Map It Forward, Lee and Murillo discuss the significant challenges faced by coffee producers, including severe droughts and high temperatures.

Murillo shares his experiences as an agronomist engineer and coffee farmer, highlighting the impacts of climate change on coffee trees and the overall production process.

This insightful conversation also touches on the resilience required in coffee farming amidst climate challenges and sets the stage for deeper discussions on regenerative farming practices in the subsequent episodes of this new five-part series.

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EP 591 George Howell - The Challenges For Specialty Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.

In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.

In this concluding episode of our 5-part series, Lee and George discuss the major challenges facing the coffee industry, including high real estate costs in prime locations, the impact of venture capital and private equity, and the absence of producers' voices at major industry events.

Howell shares his thoughts on potential solutions like bringing more producers to expos and emphasizes the importance of diversified revenue streams for new and existing business owners in specialty coffee.

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EP 590 George Howell - The Value of Coffee is Changing - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.

In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.

In this insightful episode of the Daily Coffee Pro by Map It Forward, Lee and George delve deep into the classification of flavored infused coffees, market dynamics, and the current coffee price crisis.

Discover George's perspective on the evolving specialty coffee industry, market saturation, and the importance of maintaining quality while catering to diverse customer preferences.

They also explore the potential future challenges for cafes and roasteries, touching on fermentation techniques and the consumer's growing demand for authenticity.

Don't miss this engaging discussion on the future of coffee!

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EP 589 George Howell - Coffee Varietals and The Coffee Crisis - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.

In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and George discuss the critical role coffee varieties play in the current coffee industry crisis.

They dive into challenges like disease resistance, maintaining flavor profiles, and economic pressures faced by coffee farmers.

The episode highlights notable varieties such as SL 28, Pink Bourbon, and the H1 hybrid, and explores innovative solutions, including regenerative agriculture.

Additionally, the conversation touches on the impact of climate change and market dynamics on coffee production.

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EP 588 George Howell - Regenerative Agriculture and Coffee Producers - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.

In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and George discuss the coffee crisis and the rise of regenerative agriculture.

They discuss George's recent trips to coffee origins, the challenges faced by coffee producers, and the potential benefits of transitioning to regenerative farming.

The conversation sheds light on the complexities of the coffee value chain and the roles that producers, consumers, and consultants play in it.

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EP 587 George Howell - The Coffee Industry According To George Howell - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.

In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and George dive deep into the history and evolution of the specialty coffee industry, discussing Howell's pioneering efforts with Coffee Connection in Harvard Square, the birth of the Frappuccino, and the current state of the coffee industry.

Howell shares his thoughts on whether the industry is in crisis and emphasizes the importance of education, storytelling, and quality in bridging the gap between farmers and consumers.

The episode also explores the challenges faced by coffee producers and offers insights into engaging the modern coffee consumer.

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EP 586 Nolan Hirte - The Way Ahead For This Coffee Crisis - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).

In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.

In the final episode of the five-part series, Lee and Nolan discuss the coffee crisis and its rapid impacts.

They explore the necessity of bold decision-making, the effect of environmental changes on the coffee industry, and the importance of maintaining product quality despite economic pressures.

The episode highlights the challenges and opportunities within the industry, inspiring business owners to stay true to their values and adapt for a sustainable future.

Nolan shares insights on staying passionate and authentic in business, the role of automation, and the impact of global market shifts on local cafes.

This enlightening conversation aims to help listeners understand the bigger picture and navigate the evolving coffee industry.

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