This is the first episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.
Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.
In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.
In this episode, Lee and Alli discuss the challenges faced by coffee brands trying to enter the crowded grocery market.
They explore the complexities of the grocery landscape, the competitive nature of getting a product on the shelf, and the essential role of a wholesale buyer.
They also highlight the increased financial obligations and the evolving focus on diversity in product categories.
Don't miss this insightful conversation and stay tuned for more episodes where they dive deeper into the common mistakes made by brands attempting to break into the grocery sector.
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