Welcome to another series on The Daily Coffee Pro Podcast by Map It Forward podcast for the week commencing Dec 16th, 2024!

PODCAST

And just like that, another year comes to an end and we notched up another 50 series/250 new episodes on the podcast for 2024!

This week, we premier our last new series for the year with Bob and Michelle Fish from Biggby Coffee and One Bigg Island In Space, and boy oh boy are we finishing on a bang! With 400+ franchises across 12 states and another 100 signed, Biggby’s growth defies the challenges most businesses are facing.

In this five-part series, we explore “The Black Curtain of Coffee”—what it is, why it exists, who benefits from it, and what’s next for the coffee industry. When I tell you that Bob and Michelle did not come to play, I mean it. As buyers of some major volumes of coffee and proud capitalists, they have lots to say about how they have changed over the decades and what needs to change on an industry level as coffee reshapes itself.

Catch the Full Series Here:

1. What Is The Black Curtain of Coffee?

2. Why The Black Curtain of Coffee Exists

3. Who Benefits From The Black Curtain of Coffee?

4. Consequences of The Black Curtain of Coffee

5. The Future of Coffee

3 encore series will follow in the coming weeks till we’re ready to get started back up in 2025.

Regenerative Ag Workshops—Now On Demand

For those who missed our live workshops, I’m thrilled to announce that the Introduction to Regenerative Coffee Farming is now available on demand.

Learn how regenerative practices can transform coffee farming for long-term sustainability, increased productivity, and resilience in a volatile market.

If you’ve been looking for a way to support Map It Forward, why not gift this workshop to your team, favorite coffee producers, or favorite coffee people as a gift card.

Coffee producers and professionals across the value chain—this workshop is for you!

👉 Access It Here: ondemand.mapitforward.coffee

Mastermind Groups 2025: Join Us Online

In January 2025, Map It Forward Mastermind Groups are back! After the success of our 2024 groups, we’re offering two returning groups and one brand-new addition to meet the diverse needs of coffee professionals:

• Sell More Coffee: Perfect for businesses looking to expand sales in a supportive environment.

• Grow Your Coffee Business: For those wanting to scale operations and overcome challenges in the coffee industry.

• Start a Cafe or Roastery (NEW): Designed for aspiring coffee entrepreneurs who want guidance before launching their business.

Participants in our Mastermind Groups have described them as game-changers, providing actionable insights, peer support, and expert guidance during challenging times in the industry.

To Secure Your Spot:

• Pay for the first month to reserve your place.

• Or pay the full three months upfront and get an 11% discount.

Register at https://mapitforward.coffee/groupcoaching or email us if you have any questions.

Thank you for an amazing year!

Thank you for being part of this incredible year at Map It Forward. I’m grateful for your continued support, whether through listening to our podcast, sharing our posts on social media, joining our mastermind groups, or participating in our workshops and programs.

2024 feels like the pre-game for what we can expect in 2025. Let’s continue to be curious, get informed, and find ways to conspire to each other’s success as we build responsible businesses with responsible pricing models.

I am taking some time off and, after some much needed rest, will be returning in early 2025 with new conversations, workshops, and more exciting things that we have planned for what is sure to be an interesting year in 2025.

Wishing you and yours an incredible holiday season, rest, and a spectacular 2025!

Peace Love and Peanut Butter, have an amazing rest of your day!

Lee x